Why can't musical artists sell directly to their fans in the Digital
Age?
The Internet makes it possible, so why are record companies making things so difficult for artists and
fans alike? Has the middleman overstepped its value added in the Digital Age? The following web pages explore
the most fundamental barriers to direct commerce over the Internet. In particular, we ask why in the world can't
artists have a reasonable option to sell their music directly to their fans over the web without a middleman?
Follow the chain of web pages using the buttons labeled "next page". As these pages will show, the roots of the
issue run deep--as deep as the founding principles of our nation. But then we'll take it full circle. Once you
are done with the "How it Works" sequence of web pages, cycle back to the home page and click on
Strategies.
